Reach the people following Riyadh's great park
Inside King Salman Park is an independent guide read by people who care about the project for professional and personal reasons. Ads are few, clearly labelled and sit beside sourced content.
Inside King Salman Park is read by people who follow the park closely and, in many cases, work on it or around it. If you want to reach them, this is how.
Who reads us
We do not publish traffic numbers here, because we will not quote figures we cannot show you. What we can describe is the audience the site is built for:
- Investors and fund managers looking at the park's private development packages and their counting.
- Contractors and subcontractors following Phase 1 and 2 works, and what Phase 3 replanning could mean.
- Consultants: designers, engineers, project managers and advisers.
- Suppliers of materials, systems, water, cooling, landscape and fit-out.
- Hospitality operators weighing the roughly 2,300 hotel keys planned, of which about 890 are in announced packages and only one operator is confirmed.
- Journalists and researchers who need sourced figures.
- Future visitors in Riyadh and abroad, asking whether and when the park opens.
If you want audience data for a specific campaign, ask us and we will tell you what we can measure and what we cannot.
Placements
- Homepage billboard. A large placement at the top of the homepage, seen by everyone who lands on the site.
- Section leaderboards. A banner above the content in the sections your customers read: the park guide, investment, design, news and fact checks.
- Sponsored company profiles. A profile of your company on the site, with your role in the park, your projects and a link. The profile is clearly labelled as sponsored and any claims in it are subject to the same sourcing rules as the rest of the site.
- Newsletter sponsorship. A message to subscribers in our update emails, with a short sponsor line, labelled as sponsorship.
All placements are labelled as advertising or sponsorship in both English and Arabic.
Rates
Prices are flat fees in US dollars, not per-view charges. We are a new publication, so we sell a place in front of a specific audience and do not promise view counts.
| Placement | Price |
|---|---|
| Homepage billboard | $2,500 a month |
| Section leaderboard (investment tracker, or news and timeline) | $1,200 a month |
| Attraction pages sidebar | $700 a month |
| Visit page | $500 a month |
| Sponsored company profile | $2,000 a year |
| Newsletter sponsorship | $750 a send |
Each placement has one advertiser at a time. The minimum booking is three months for monthly placements.
Founding sponsors
We are offering three founding sponsor places. A founding sponsor books any placement for 12 months, pays 30 percent less than the prices above, and keeps that price for as long as the booking runs without a break. When the three places are taken the offer closes.
Editorial independence
Advertisers cannot buy coverage, edit a story, change a figure or remove a correction. If a sponsor appears in a story, it is because the facts put them there. We reserve the right to decline advertising that is misleading, claims an official relationship with the Foundation that does not exist, or uses the park's name in a way that suggests the park is open when it is not.
How to start
Write to advertise@insidekingsalmanpark.com with your company, what you want to promote, the dates and the placement you are interested in. We will confirm availability and the Arabic and English creative requirements.
Press and corrections go to press@insidekingsalmanpark.com, not the advertising address.
The site itself is also available to acquire; see acquire this site.
Who this is for
These are the groups the site is built to serve. We don't quote traffic numbers until we have verified analytics to share.
Investors
Tracking investment packages, developers, homes and hotel keys.
Contractors
Following awarded contracts, construction phases and who is building what.
Consultants & suppliers
Watching for design, engineering, materials and fit-out opportunities.
Hospitality operators
Hotels, restaurants, retail and leisure that will serve visitors.
Journalists
Using the sourced figures and graphics in their reporting.
Future visitors
Riyadh residents and travellers planning a visit once it opens.
Available formats
Every ad is labelled "Advertisement" and has no influence on what we publish.